French fashion brand Lacoste announces limited-edition logo change from crocodile to endangered animals
March 3, 2018, 21:00:02 CET | Wikinews
March 3, 2018, 21:00:02 CET | Wikinews
Saturday, March 3, 2018 
Environment
Related articles
3 March 2018: French fashion brand Lacoste announces limited-edition logo change from crocodile to endangered animals
17 January 2018: British surfers catch more than waves: Scientists find antibiotic-resistant bacteria
6 November 2017: U.S. government report says climate change is human-made
8 October 2017: Researchers find preserving spotted owl habitat may not require a tradeoff with wildfire risk after all
9 July 2017: India Supreme Court overrules High Court: rivers Yamuna, Ganga no longer living entities
Collaborate!
Pillars of Wikinews writing
Writing an article
On, Wednesday, French sports clothing brand Lacoste announced producing a limited edition of polo shirts featuring top-ten endangered animal species as the logo, instead of the company's usual crocodile logo, in a measure to protect those animals, partnering with the International Union for Conservation of Nature (IUCN).
Lacoste announced partnering with IUCN at the Paris Fashion Week. Proceeds from the sale would be donated to the IUCN, online magazine Dezeen reported. The collaboration was a part of IUCN's "Save our Species" (SOS) programme.
The endangered animals to feature on the polo shirts were: vaquita, Burmese roofed turtle, northern sportive lemur, Javan rhino, Cao-vit gibbon, kakapo, California condor, saola, Sumatran tiger, and Anegada ground iguana.
The limited edition polos were to be produced in the count of the endangered animals, meaning 30 shirts featuring the vaquita, a mammal found near the Californian Gulf, would be produced as only 30 vaquitas are believed remaining. In total, 1775 polos featuring an endangered animal as the logo would be produced.
Lacoste was founded by tennis player René Lacoste and André Gillier in 1933 and their crocodile logo was never changed until now, in the 85-year-history of the clothing brand.
The limited edition shirts were to be available in only some European countries and the United States.
Endangered animal
Count
Location
Vaquita
30
Gulf of California (Mexico)
Burmese roofed turtle
40
Myanmar
Northern sportive lemur
50
Northern Madagascar
Javan rhino
67
Java (Indonesia)
Cao-vit gibbon
150
China, Vietnam
Kakapo
157
New Zealand
California condor
231
United States
Saola
250
Vietnam, Laos
Sumatran tiger
350
Sumatra (Indonesia)
Anegada ground iguana
450
Anegada (British Virgin Islands)
Note: Statistics from Lacoste's website
Have an opinion on this story? Share it!
Sources[edit]
"The crocodile leaves its iconic spot" — Lacoste, March 3, 2018 (date of access)
"French sportswear company replaces tenacious beast with endangered species" — News.com.au, March 3, 2018
Cody Jones. "Lacoste hopes to save endangered species with polos" — New York Post, March 2, 2018
Ali Morris. "Lacoste crocodile logo replaced by endangered species" — Dezeen, March 2, 2018
AFP. "Lacoste swaps its crocodile for logos of endangered species" — Yahoo! News, February 28, 2018
External link[edit]
"Teaming up with Lacoste to champion awareness of threatened species conservation" — Save our Species, February 28, 2018
Share this: 
Source: Wikinews
Environment
Related articles
3 March 2018: French fashion brand Lacoste announces limited-edition logo change from crocodile to endangered animals
17 January 2018: British surfers catch more than waves: Scientists find antibiotic-resistant bacteria
6 November 2017: U.S. government report says climate change is human-made
8 October 2017: Researchers find preserving spotted owl habitat may not require a tradeoff with wildfire risk after all
9 July 2017: India Supreme Court overrules High Court: rivers Yamuna, Ganga no longer living entities
Collaborate!
Pillars of Wikinews writing
Writing an article
On, Wednesday, French sports clothing brand Lacoste announced producing a limited edition of polo shirts featuring top-ten endangered animal species as the logo, instead of the company's usual crocodile logo, in a measure to protect those animals, partnering with the International Union for Conservation of Nature (IUCN).
Lacoste announced partnering with IUCN at the Paris Fashion Week. Proceeds from the sale would be donated to the IUCN, online magazine Dezeen reported. The collaboration was a part of IUCN's "Save our Species" (SOS) programme.
The endangered animals to feature on the polo shirts were: vaquita, Burmese roofed turtle, northern sportive lemur, Javan rhino, Cao-vit gibbon, kakapo, California condor, saola, Sumatran tiger, and Anegada ground iguana.
The limited edition polos were to be produced in the count of the endangered animals, meaning 30 shirts featuring the vaquita, a mammal found near the Californian Gulf, would be produced as only 30 vaquitas are believed remaining. In total, 1775 polos featuring an endangered animal as the logo would be produced.
Lacoste was founded by tennis player René Lacoste and André Gillier in 1933 and their crocodile logo was never changed until now, in the 85-year-history of the clothing brand.
The limited edition shirts were to be available in only some European countries and the United States.
Endangered animal
Count
Location
Vaquita
30
Gulf of California (Mexico)
Burmese roofed turtle
40
Myanmar
Northern sportive lemur
50
Northern Madagascar
Javan rhino
67
Java (Indonesia)
Cao-vit gibbon
150
China, Vietnam
Kakapo
157
New Zealand
California condor
231
United States
Saola
250
Vietnam, Laos
Sumatran tiger
350
Sumatra (Indonesia)
Anegada ground iguana
450
Anegada (British Virgin Islands)
Note: Statistics from Lacoste's website
Have an opinion on this story? Share it!
Sources[edit]
"The crocodile leaves its iconic spot" — Lacoste, March 3, 2018 (date of access)
"French sportswear company replaces tenacious beast with endangered species" — News.com.au, March 3, 2018
Cody Jones. "Lacoste hopes to save endangered species with polos" — New York Post, March 2, 2018
Ali Morris. "Lacoste crocodile logo replaced by endangered species" — Dezeen, March 2, 2018
AFP. "Lacoste swaps its crocodile for logos of endangered species" — Yahoo! News, February 28, 2018
External link[edit]
"Teaming up with Lacoste to champion awareness of threatened species conservation" — Save our Species, February 28, 2018
Share this: 
Source: Wikinews
Tags: Paris Fashion Week Dezeen vaquita Burmese roofed turtle northern sportive lemur Javan rhino eastern black crested gibbon kakapo California condor saola Sumatran tiger Cyclura pinguis Gulf of California René Lacoste André Gillier Sumatra Anegada News.com.au New York Post Yahoo! News Save our Species
Articles that may interest you:
Sydney, Australia woman who "spontaneously" m...
Monday, March 13, 2023 Darlinghurst Courthouse, where Musa was sentenced, on December 20...Top Thrill Dragster roller coaster permanentl...
Friday, September 9, 2022 Disasters and accidents Related articles 9 September 2022...US Senate confirms Ketanji Brown Jackson for ...
Saturday, April 9, 2022 United States Related articles 9 April 2022: US Senate confir...Most popular
Recently Viewed:
French fashion brand Lacoste announces limited-editi...
Saturday, March 3, 2018 Environment Related articles 3 March 2018: French fashion brand ...
Bomb techs erred in South Los Angeles explosion, say...
Thursday, July 22, 2021 California Related articles July 22, 2021: Bomb techs erred in...
Inter sacks de Boer in 85 days
Today, Milan-based football club Internazionale sacked Frank de Boer as head coach. de Boer ...
Former Japanese princess Mako Komuro moves to New Yo...
Monday, November 15, 2021 Japan Related articles 8 August 2021: Ten injured, suspect a...
Marcia Strassman dies aged 66
American actress Marcia Strassman, famously known for her part in "Honey I Shrunk the Kids" ...