French fashion brand Lacoste announces limited-edition logo change from crocodile to endangered animals
March 3, 2018, 21:00:02 CET | Wikinews

Saturday, March 3, 2018 

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On, Wednesday, French sports clothing brand Lacoste announced producing a limited edition of polo shirts featuring top-ten endangered animal species as the logo, instead of the company's usual crocodile logo, in a measure to protect those animals, partnering with the International Union for Conservation of Nature (IUCN).

Lacoste announced partnering with IUCN at the Paris Fashion Week. Proceeds from the sale would be donated to the IUCN, online magazine Dezeen reported. The collaboration was a part of IUCN's "Save our Species" (SOS) programme.

The endangered animals to feature on the polo shirts were: vaquita, Burmese roofed turtle, northern sportive lemur, Javan rhino, Cao-vit gibbon, kakapo, California condor, saola, Sumatran tiger, and Anegada ground iguana.

The limited edition polos were to be produced in the count of the endangered animals, meaning 30 shirts featuring the vaquita, a mammal found near the Californian Gulf, would be produced as only 30 vaquitas are believed remaining. In total, 1775 polos featuring an endangered animal as the logo would be produced.

Lacoste was founded by tennis player René Lacoste and André Gillier in 1933 and their crocodile logo was never changed until now, in the 85-year-history of the clothing brand.

The limited edition shirts were to be available in only some European countries and the United States.

Endangered animal

Gulf of California (Mexico)

Burmese roofed turtle

Northern sportive lemur
Northern Madagascar

Javan rhino
Java (Indonesia)

Cao-vit gibbon
China, Vietnam

New Zealand

California condor
United States

Vietnam, Laos

Sumatran tiger
Sumatra (Indonesia)

Anegada ground iguana
Anegada (British Virgin Islands)

Note: Statistics from Lacoste's website

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"The crocodile leaves its iconic spot" — Lacoste, March 3, 2018 (date of access)
"French sportswear company replaces tenacious beast with endangered species" —, March 3, 2018
Cody Jones. "Lacoste hopes to save endangered species with polos" — New York Post, March 2, 2018
Ali Morris. "Lacoste crocodile logo replaced by endangered species" — Dezeen, March 2, 2018
AFP. "Lacoste swaps its crocodile for logos of endangered species" — Yahoo! News, February 28, 2018
External link[edit]
"Teaming up with Lacoste to champion awareness of threatened species conservation" — Save our Species, February 28, 2018

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