French fashion brand Lacoste announces limited-edition logo change from crocodile to endangered animals
March 3, 2018, 21:00:02 CET | Wikinews

Saturday, March 3, 2018 

Related articles

3 March 2018: French fashion brand Lacoste announces limited-edition logo change from crocodile to endangered animals
17 January 2018: British surfers catch more than waves: Scientists find antibiotic-resistant bacteria
6 November 2017: U.S. government report says climate change is human-made
8 October 2017: Researchers find preserving spotted owl habitat may not require a tradeoff with wildfire risk after all
9 July 2017: India Supreme Court overrules High Court: rivers Yamuna, Ganga no longer living entities


Pillars of Wikinews writing
Writing an article

On, Wednesday, French sports clothing brand Lacoste announced producing a limited edition of polo shirts featuring top-ten endangered animal species as the logo, instead of the company's usual crocodile logo, in a measure to protect those animals, partnering with the International Union for Conservation of Nature (IUCN).

Lacoste announced partnering with IUCN at the Paris Fashion Week. Proceeds from the sale would be donated to the IUCN, online magazine Dezeen reported. The collaboration was a part of IUCN's "Save our Species" (SOS) programme.

The endangered animals to feature on the polo shirts were: vaquita, Burmese roofed turtle, northern sportive lemur, Javan rhino, Cao-vit gibbon, kakapo, California condor, saola, Sumatran tiger, and Anegada ground iguana.

The limited edition polos were to be produced in the count of the endangered animals, meaning 30 shirts featuring the vaquita, a mammal found near the Californian Gulf, would be produced as only 30 vaquitas are believed remaining. In total, 1775 polos featuring an endangered animal as the logo would be produced.

Lacoste was founded by tennis player René Lacoste and André Gillier in 1933 and their crocodile logo was never changed until now, in the 85-year-history of the clothing brand.

The limited edition shirts were to be available in only some European countries and the United States.

Endangered animal

Gulf of California (Mexico)

Burmese roofed turtle

Northern sportive lemur
Northern Madagascar

Javan rhino
Java (Indonesia)

Cao-vit gibbon
China, Vietnam

New Zealand

California condor
United States

Vietnam, Laos

Sumatran tiger
Sumatra (Indonesia)

Anegada ground iguana
Anegada (British Virgin Islands)

Note: Statistics from Lacoste's website

Have an opinion on this story? Share it!

"The crocodile leaves its iconic spot" — Lacoste, March 3, 2018 (date of access)
"French sportswear company replaces tenacious beast with endangered species" —, March 3, 2018
Cody Jones. "Lacoste hopes to save endangered species with polos" — New York Post, March 2, 2018
Ali Morris. "Lacoste crocodile logo replaced by endangered species" — Dezeen, March 2, 2018
AFP. "Lacoste swaps its crocodile for logos of endangered species" — Yahoo! News, February 28, 2018
External link[edit]
"Teaming up with Lacoste to champion awareness of threatened species conservation" — Save our Species, February 28, 2018

Share this: 

Source: Wikinews
Share this article:
share article on facebook share article on twitter share article on google+ share article on tumblr share article on blogger share article on reddit

Articles that may interest you:

Bus carrying children overturns in Babyninsky...

Wednesday, February 6, 2019  Russia Related articles 6 February 2019: Bus carrying chi...

Indonesia tsunami hits Sunda Strait after Kra...

Tuesday, December 25, 2018  Indonesia Related articles 25 December 2018: Indonesia tsuna...

Argentine footballer Mascherano announces int...

Sunday, July 1, 2018  Football Related football news 1 July 2018: Argentine footballer ...
Send us your articles and web-novels!
comments powered by Disqus
Most popular

Recently Viewed:

French fashion brand Lacoste announces limited-editi...

Saturday, March 3, 2018  Environment Related articles 3 March 2018: French fashion brand ...

Top 5 PC games to look forward to in 2014 (GALLERY)

A gallery of our top 5 most anticipated PC games for 2014. Let us know which PC games...

100th annual East Texas State Fair opens

The 100th annual East Texas State Fair opened in the city of Tyler, Texas yesterday. Equipm...

Always Evolving Racing will keep on evolving

Always Evolving Racing, a racing team founded by Roger Rodas has been in a seemingly state o...

Eccentric socks! This year's hottest trend in menswear

In 2014 the men's ankle needs a new pair of socks. The gentlemen shall say that they have en...

Reviews | Technology | Projects & Tuning | Events | Racing
Business & Technology
Business & Economy | Mobile | Internet & Media | Security & Privacy | Gadgets & Tech | Software
Health, Food & Fitness | Fashion | Gardening | DIY | Homes
Accidents | Crime | Culture | Finance | Politics
Science & Environment
Wildlife | Green | Space
Accidents | Crime | Culture | Finance | Politics
Copyright & Privacy | Site Roadmap | Sitemap | Contact
Web Development @ OverHertz Ltd